Behind the Scenes – Freckle Time Tracking https://letsfreckle.com Easy Online Time Tracking and Invoicing with Freckle Tue, 25 Oct 2016 13:24:21 +0000 en-US hourly 1 https://wordpress.org/?v=4.5.4 So I’ve logged all this time into Freckle… now what? https://letsfreckle.com/blog/2014/01/so-ive-logged-all-this-time-into-freckle-now-what/ Mon, 06 Jan 2014 17:23:13 +0000 http://letsfreckle.com/?p=2056 To help you start the new year right, we wanted to give you a real-world example of how you can use your Freckle data to make sense of your time and improve your business. I have a separate Freckle account for almost everything going on in my life. Working, going to school, and investing in the future is a lot to juggle — and Freckle helps keep me on track. As I think back on the semester, I can’t shake the feeling that I let the time get away from me. Rather than sit at my desk and guess where all […]

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To help you start the new year right, we wanted to give you a real-world example of how you can use your Freckle data to make sense of your time and improve your business.

I have a separate Freckle account for almost everything going on in my life. Working, going to school, and investing in the future is a lot to juggle — and Freckle helps keep me on track.

As I think back on the semester, I can’t shake the feeling that I let the time get away from me. Rather than sit at my desk and guess where all my time went, I’m going to take a cold, hard look at the past few months to find the answer.

Did I take advantage of my free time?

The Freckle Pulse is great for understanding where you spend your time each month. While a report can give you the hard numbers, the Pulse gives you a “sixth-sense” about your own habits.

In order to see if I took advantage of my free time, we need to focus on the dark purple sections (that’s my “Downtime” project) over the past few months. I’m going to circle every day that there’s a lot of time logged for the “Downtime” project and see if anything pops out.

all-pulse

Not only are there days filled with Downtime, the pattern is pretty obvious as well. I tend to binge when I’ve finished the school week and at the start of the weekend, which leads to a bunch of running around on Sunday.

But wait, downtime’s good, right?

Yes, but only when it’s quality downtime. There’s a lot of downtime logged here (around 245 hours) but when I reflect on it, I really don’t feel good about it. I watched a bunch of mediocre TV, spent way too much time idly browsing the internet, and just generally being bored. There’s nothing wrong with turning off your brain (sometimes that’s exactly what you need), but this year I want to start using that time more effectively or at least have more fun when I relax. 🙂

Is there anything else I can do?

It felt like I was always sprinting from place to place: drive to class, work, run some errands, make dinner. Surely that’s gotta be taking up a lot of time, should I try fixing that before I focus on my free time?

In order to answer this question, I need to scan the Pulse for a “normal” week, one where I wasn’t on break or some huge deadline was looming.

normal-week-on-pulse

Let’s run a report on this week so we get some hard numbers on where my time went.

report on a normal week

I’ve added up the time spent on individual projects into broader categories so I can see what a normal week looks like:

  • Productive time (School, Client Work, Devroutes, Exercising, etc.): 42.75 hours
  • Downtime: 15.75 hours
  • Overhead (Errands, Driving, Eating, Getting Ready, etc.): 23.5 hours
  • Family time (I went home for the weekend): 5.25 hours

When I divide these by the number of hours logged for this week (87.25), I get a percentage of how much time I spent on each category:

normal week breakdown

Honestly… that’s a lot better than I was expecting. I’d really focused on “trimming the fat” in my schedule by doing things like combining trips and staying on campus in between classes — and it seems to have paid off. Sure, it still takes up a quarter of my week, but I thought it was going to be a lot worse.

So: while I could try to focus my efforts on reducing that overhead, I think it would be much easier (and much more feasible) to focus on fixing the “Downtime binging” problem. It’s something I already want to do, and I could easily get 6% of my week back. And now that I have a better understanding of how overhead eats into my time, I can make better plans down the road!

Final Thoughts

I really wanted to show you how powerful your Freckle account is. By accurately tracking your time, you’ll find all the hidden gems you’d miss in the hustle-and-bustle of daily life. That’s why we work so hard to make logging your time dead-simple.

Hopefully you’re excited to dig into your own Freckle account and find these hidden gems!

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Freckle ❤️ open source! https://letsfreckle.com/blog/2013/12/freckle-loves-open-source/ Sat, 21 Dec 2013 14:39:23 +0000 http://letsfreckle.com/?p=2034 At Freckle we’re using a lot of open source projects to provide the best possible service and the most cheerful time tracking application to you. We also extract and share our own open source projects—here’s some of them as a gift back to the community and to you! 🙂 Zepto.js Zepto.js is our modular drop-in replacement for jQuery, with emphasize on small file size and fast loading, especially on mobile devices. It comes with a few extras for mobile development (such as tap, long-tap and swipe detection) and works on modern desktop and mobile browsers. We use it extensively on […]

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At Freckle we’re using a lot of open source projects to provide the best possible service and the most cheerful time tracking application to you.

We also extract and share our own open source projects—here’s some of them as a gift back to the community and to you! 🙂

var Zepto = (function() {
  var undefined, key, $, classList,
    emptyArray = [], concat = emptyArray.concat,
    filter = emptyArray.filter, slice = emptyArray.slice,
    document = window.document,
    elementDisplay = {}, classCache = {},
    cssNumber = { 'column-count': 1, 'columns': 1, 'font-weight': 1, 'line-height': 1,'opacity': 1, 'z-index': 1, 'zoom': 1 },
    fragmentRE = /^\s*<(\w+|!)[^>]*>/,
    singleTagRE = /^<(\w+)\s*\/?>(?:<\/\1>|)$/,
    tagExpanderRE = /<(?!area|br|col|embed|hr|img|input|link|meta|param)(([\w:]+)[^>]*)\/>/ig,
    rootNodeRE = /^(?:body|html)$/i,
    capitalRE = /([A-Z])/g,

Zepto.js

Zepto.js is our modular drop-in replacement for jQuery, with emphasize on small file size and fast loading, especially on mobile devices. It comes with a few extras for mobile development (such as tap, long-tap and swipe detection) and works on modern desktop and mobile browsers. We use it extensively on Freckle’s mobile web site, and it’s in use by a few other companies you might have heard of, like GitHub and 37signals.

URLcrypt

URLcrypt is a Ruby gem for securely encoding and decoding short pieces of arbitrary binary data in URLs. We use this to include the up-to-date mini-pulse in our weekly report emails that go directly to your inbox every Monday morning. If you’re interested in the technical details, read Thomas’ blog post on how get charts into emails you send.

Zaru

Zaru is an other Ruby gem, for filename sanitation. This is super useful when you generate filenames for downloadable things from user input. There’s other solutions out there, but those usually not work well with characters from non-latin alphabets. Zaru does, so it only removes characters in filenames that are not acceptable across major operating systems and leaves other things intact.

Ponymizer

Ponymizer is yet an other Ruby gem, this time something that generates not-boring test names for people, projects and so on.

Thank You!

A big thank-you goes out to all the contributors to our open source projects over the years! If you’re using one of our open source projects, we’d love to hear from you (just leave a comment)!

Meanwhile, we wish you super-cheerful holidays and a healthy & successful 2014!

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A Support Team’s Guide to Better Emails https://letsfreckle.com/blog/2013/09/a-support-teams-guide-to-better-emails/ Mon, 16 Sep 2013 21:29:23 +0000 http://letsfreckle.com/?p=1824 Have you ever had “just one of those weeks”? When nothing seems to be going your way, and you feel a bit like you’re chasing your own tail just trying to keep up with your day to day activities. Well, last week was “one of those weeks” for the Freckle Team. But thanks to some awesome advice from customer support guru Chase Clemons, we were able quickly answer your Freckle support questions, AND continue our work on some sweet new features like the next version of the Freckle API and our upcoming mobile web app for all you iPhone, Android and Windows […]

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Have you ever had “just one of those weeks”?

When nothing seems to be going your way, and you feel a bit like you’re
chasing your own tail just trying to keep up with your day to day activities.

Well, last week was “one of those weeks” for the Freckle Team.

But thanks to some awesome advice from customer support guru Chase Clemons, we were able quickly answer your Freckle support questions, AND continue our work on some sweet new features like the next version of the Freckle API and our upcoming mobile web app for all you iPhone, Android and Windows Phone users (there’s a lot more where those features came from, but we can’t give away all of our secrets!).

Now, you’re probably wondering two things.

  1. Who is this mastermind Chase Clemons you speak of?
  2. And, How did you manage to stay on top of your Customer Support needs AND keep developing amazing features?

Chase Clemons is a support super hero—he works on the support team at 37Signals  and is the guy behind SupportOps. If you’ve never heard of it and you’re running or are on a support team, you should absolutely check it out!

We know that, like us, that many of you have small support teams of your own.

And just like us, you’ve probably experienced your eyes bulging out of your skull at the sight of an obscene number of support emails at least once or twice. It may be an influx of new customers from an article on that high profile blog, a bug that slipped through your tests, or maybe you’re just back from that vacation where you wanted to work but found the beach more appealing.

Today, we’re going to share with you a little gift SupportOps gave us that helped us through “one of those weeks” and kept us on track to getting you some cool features. 🙂

Here are four tips and tricks we learned from “A Brief Guide to a Better Email”, which helped us a ton during “one of those weeks”.

1.)  When you’re answering a customer’s question, be sure to explain in a way they can understand. 

  • If you’re explaining something technical stay away from complicated wording.  A phrase you’re very familiar with like, “clear your cache”, may be hard for you customer to understand.
  • Consider including steps for how to handle difficult issues on your help site.  That way you can streamline your responses by linking to the answer.

2.)  Stay away from the words like “inconvenient”.

  • If a customer is not happy with something, it’s a not inconvenient, it’s a problem.
  • It’s not an “availability event”, it’s your customer unable to see and use their own data, causing loss of money, time and nerves. Don’t use technical sounding “Serious Business English”, as you’ll sound like a douche bag.
  • No one likes getting emails from a robot. So let your customers know you’re human by being personable and understanding.

3.)  You’re definitely going to see criticism from customers—and that’s a good thing!

  • Ask what the person liked and disliked about your product/service/or whatever it is you do.
  • Getting feedback is key to understanding how your customers use your product or service and you can learn a lot from what someone didn’t like.

4.)  If you’re a small biz, like we are, your support team IS your sales team.

  • Be excited and thankful when someone tells you they’re interested in your product.  A little excitement can go a long way.
  • Let that person know all of the ways they can reach you.  Sell yourself support team, you ROCK!

We found Chase’s “A Brief Guide to a Better Email” super helpful (Thanks Chase!), and we hope you’ll take a look at it and find it just as interesting as we did!

Let us know what you think of these support tips and tricks by emailing Devon, your Freckle Support Super Hero, at support@letsfreckle.com. Or stop by the Freckle Lounge to give us some feedback!

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The Freckle Lounge https://letsfreckle.com/blog/2013/06/the-freckle-lounge-2/ Mon, 17 Jun 2013 16:31:43 +0000 http://letsfreckle.com/?p=1743 Got a question you need answered sooner than later?  Have a concern about your Freckle account? Weekdays between 10 am and 5 pm ET visit the Freckle team in the brand new Freckle Lounge! Even if you don’t have an immediate problem, stop in and say ‘Hi’ to us. 🙂 Get directions to the Freckle Lounge here. Who might you find hanging out in the Lounge? Amy Hoy: Co-Founder and Freckle Designer Thomas Fuchs: Co-Founder and JavaScript Guru Devon Kreider: Resident Support Super Hero Thomas Cannon: Awesome Programmer and Freckle Intern If no one is in the Freckle Lounge to […]

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Got a question you need answered sooner than later?  Have a concern about your Freckle account?

Weekdays between 10 am and 5 pm ET visit the Freckle team in the brand new Freckle Lounge!

Even if you don’t have an immediate problem, stop in and say ‘Hi’ to us. 🙂

Get directions to the Freckle Lounge here.

Who might you find hanging out in the Lounge?

  • Amy Hoy: Co-Founder and Freckle Designer
  • Thomas Fuchs: Co-Founder and JavaScript Guru
  • Devon Kreider: Resident Support Super Hero
  • Thomas Cannon: Awesome Programmer and Freckle Intern

If no one is in the Freckle Lounge to help you, send us an email to support@letsfreckle.com

It’s no fun without you, so stop in and send us some love! (And yes, problems count as love)

lounge-chairs-1210

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Invoicing with Freckle: A Comic in 7 Steps https://letsfreckle.com/blog/2010/07/invoicing/ https://letsfreckle.com/blog/2010/07/invoicing/#comments Tue, 27 Jul 2010 16:52:55 +0000 http://letsfreckle.com/?p=678 Did you know Freckle does invoicing? **Cuz Freckle absoluuuuutely does invoicing!** All paid account levels have unlimited invoices. (Free users, all you need to do is upgrade to any paid plan to invoice your heart out!) And we’re adding a lot more power to it, too. Wanna get the inside skinny on our customer-driven roadmap? Just keep reading… Why tell, when you can show? Follow the bouncing pink arrow! Thanks for reading! We hope you’ll create your first invoices soon… and let us know what you think! ## Invoicing is Going & Growing! Thanks to your feedback, we’re focusing heavily […]

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Did you know Freckle does invoicing? **Cuz Freckle absoluuuuutely does invoicing!**

All paid account levels have unlimited invoices. (Free users, all you need to do is upgrade to any paid plan to invoice your heart out!)

And we’re adding a lot more power to it, too. Wanna get the inside skinny on our customer-driven roadmap? Just keep reading…

Why tell, when you can show? Follow the bouncing pink arrow!

OMG! Invoicing! We’re not done yet, but what a start!

Now on your project pages – soon, everywhere! Mwahah!

Just click the button to start! By default, all your open (not-yet-invoiced) hours will be included, but of course you can tweak the dates! When you’re done, your invoice will be listed riiiiight here.

Configure on-the-fly! That’s right, those pink arrows are not some weird invasive species, they are options you can set — or not! — when you create your first invoice for a project.

If it’s blue, it’s for you! Everything in blue is something you can change, tweak, change, or delete. Plus, of course, the date ranges.

No accidental surprise auto-emailing here. You choose how to send your invoice to your client: print and mail? Email a link? IM a link? Skype a link? Tweet? Your choice!

Already been invoicing? No problem! Create a catch-up invoice so you can set your baseline to zero, and enjoy one-click invoices that include all your not-yet-billed time.

Thanks for reading! We hope you’ll create your first invoices soon… and let us know what you think!

## Invoicing is Going & Growing!

Thanks to your feedback, we’re focusing heavily on growing the invoicing feature. Here’s just a quick hit list of *some* of the things we’re working on related to invoicing…

* expense tracking / line items
* marking invoices as paid, income projection
* split hourly rates (e.g. Tim charges $x, Janice charges $y)
* grouping projects by client
* recurring budgets / invoices

There’s more, but we wouldn’t want to spoil the surprise!

### What do you need from an invoicing tool?

Dream big! In a perfect world, what would an invoicing/cashflow tool do for you?

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Woohoo, press coverage! https://letsfreckle.com/blog/2009/10/woohoo-press-coverage/ Fri, 02 Oct 2009 05:26:21 +0000 http://letsfreckle.com/?p=385 From the “other people are tooting our horn so now we will re-toot it ourselves, just in case you missed it the first time around” files: Lifehacker! Lifehacker named us one of their Top 10 Underhyped Web Apps. To wit:  … Freckle doesn’t require you to learn a new set of rules or input methods to track how you spend your time working for clients. If you type “Writing copy for Benderson Corp. 1h45m,” it assigns a 1-hour-and-45-minute billing for Benderson. Want to make something non-billable, but still tracked? Add an asterisk after it. Freckle offers visually appealing reports about […]

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From the “other people are tooting our horn so now we will re-toot it ourselves, just in case you missed it the first time around” files:

Lifehacker!

Lifehacker named us one of their Top 10 Underhyped Web Apps.

To wit:

 … Freckle doesn’t require you to learn a new set of rules or input methods to track how you spend your time working for clients. If you type “Writing copy for Benderson Corp. 1h45m,” it assigns a 1-hour-and-45-minute billing for Benderson. Want to make something non-billable, but still tracked? Add an asterisk after it. Freckle offers visually appealing reports about how you’re spending time for clients, but also how you’re spending your own time, giving you the chance to assess how you’re spending your time. A plan with one account and one project is free, and any of Freckle’s other plans can be tried for 30 days free, so if you don’t find yourself addicted to its charts and graphs, you can return to your spreadsheet.

And don’t forget: you can write 1h45m, but you can also write 1.75 or 105 and Freckle will figure it out for you.

Futurezone–In German!

As you may know, Thomas and I (Amy!) live in Vienna, Austria, and so do our totally indispensable partners at abloom. ORF is the Österreichischer Rundfunk–the (publicly-funded) Austrian Broadcasting Agency, essentially.

They did a piece on Freckle, and another time service based in Austria. It’s in German originally but this translation is pretty decent!

Dan Taylor’s Video Interview – 8 mos Ago

A while back, we did a video interview for Dan Taylor, a social media reporter who also lives in Vienna. Our interviewer was his partner Magda Pressel. And Dan clearly had a blast putting the footage together. (Just play the first few seconds, even, to see what I mean!)

It’s particularly fun to look back and see where things were when we were just getting started!

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Sneak peek at our new timer https://letsfreckle.com/blog/2009/06/sneak-peek-at-our-new-timer/ https://letsfreckle.com/blog/2009/06/sneak-peek-at-our-new-timer/#comments Tue, 23 Jun 2009 13:04:41 +0000 http://letsfreckle.com/?p=353 Since we launched Freckle, the number one request from our customers has been: I want a timer! Now, there’s a reason Freckle didn’t come with a timer to start with. We didn’t want to build a timer into Freckle for all sorts of reasons: we never manage to use them properly, and even when we remember to start them, we always forget them afterwards. This results in not just a lack of data, but the presence of bad data. We believed that timers “solve” a problem that is created by bad software to begin with. But because of your many […]

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Since we launched Freckle, the number one request from our customers has been:

I want a timer!

Now, there’s a reason Freckle didn’t come with a timer to start with. We didn’t want to build a timer into Freckle for all sorts of reasons: we never manage to use them properly, and even when we remember to start them, we always forget them afterwards. This results in not just a lack of data, but the presence of bad data.

We believed that timers “solve” a problem that is created by bad software to begin with.

But because of your many emails, we’ve come to the conclusion that we were wrong.

Many of you use timers quite effectively, and you’re less forgetful than us. We hear you.

So we’re going to give you, our dearest customer, the best damn timer ever.

Our Plan

We designed a timer that’s just as awesome as our friction-free Quick Entry Box (you know, the thing where you enter your time currently). A timer where you never have to touch your mouse, if you don’t want to; a timer that trusts you to know what you’re doing, and supports you in good habits.

Here are some of the design features of our new timer:

  • totally keyboard navigable: to start, stop, pause, and log
  • select or switch projects by typing the start of the project name—just like in the QE box (but without a field)
  • as few as 2 keystrokes to switch projects
  • in-app use or bookmarklet on the go
  • resume your timer, in case your browser crashes, you quit your browser accidentally, or you want to switch computers
  • auto increment rounding on finish, according to your billing practices
  • easy editable time on finish, for those times when you remember that mid-morning coffee break

And there are a few others we’re keeping under wraps.

The Sneak Preview

Keep in mind: it’s not done yet. We know many of you want it yesterday, and so do we, and we’re working our tails off. Unfortunately we can’t give you an exact date yet.

A screenshot:

A quickie video:

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Improvements across the board https://letsfreckle.com/blog/2009/01/improvements-across-the-board/ https://letsfreckle.com/blog/2009/01/improvements-across-the-board/#comments Sat, 03 Jan 2009 23:55:55 +0000 http://letsfreckle.com/?p=309 We’ve been working behind the scene on improvements, although we haven’t been crowing about ’em too much. I aim to fix that. ### Solo Plan Chief among the obvious improvements, we added a Solo plan: 1 person with up to 10 projects, for $12 a month. It seems like the number one feedback item we got from our launch: a 5-person plan is just too much for many of you. I’ll be totally honest: we were surprised. We were expecting that the majority of interest would be from small teams. But we can admit when we’re wrong! ### Sexier Reports […]

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We’ve been working behind the scene on improvements, although we haven’t been crowing about ’em too much. I aim to fix that.

### Solo Plan

Chief among the obvious improvements, we added a Solo plan: 1 person with up to 10 projects, for $12 a month.

It seems like the number one feedback item we got from our launch: a 5-person plan is just too much for many of you.

I’ll be totally honest: we were surprised. We were expecting that the majority of interest would be from small teams.

But we can admit when we’re wrong!

Sign up for the solo plan

### Sexier Reports

We didn’t use to display the unbillable time on the reports—which made no sense whatsoever. Now: it’s displayed, it’s broken out, we gave each section a nice color coded heading, and you can toggle the display of billable and unbillable hours as you like.

nutsnbolts freckle: Report

### Print Styles

We drastically cleaned up the way that reports look when printed. We’re not done with reports & data portability yet, of course,

Preview of 201Cnutsnbolts freckle- Report201D.pdf (1 page)

### Cleaner Projects

We put the projects listing page through a couple design revisions.

nutsnbolts freckle: Projects

### Deactivating People & Projects

Features we originally shipped without (not expecting anything like the kind of initial traffic we received), but of course, necessary ones.

free freckle: Project: Test Project
free freckle_ People

### More increment options

We switched from a plain old text field to a list of radio buttons (still not ideal, but getting there).

nutsnbolts freckle: Projects

We got feedback from people who had different tracking increment needs than us—for example, folks in the law profession who bill in 6 minute increments. No problem!

h2. And more…

This is just the short list. And we’ve got a ton more tweaks, improvements, sexifications and other things that we haven’t been able to ship yet.

Including our work on a beta API, coming soon.

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What to expect when you’re expecting… to launch your product https://letsfreckle.com/blog/2008/12/what-to-expect-when-youre-expecting-to-launch-your-product/ https://letsfreckle.com/blog/2008/12/what-to-expect-when-youre-expecting-to-launch-your-product/#comments Tue, 16 Dec 2008 18:06:23 +0000 http://letsfreckle.com/?p=232 It’s two weeks since we launched [freckle](http://letsfreckle.com/) to the public. I know, now, what it feels like to have a small child. Perhaps I am a wee bit melodramatic (some might say “whiny”). Actual parents of small children: please do not assault me or storm my castle with pitchforks. But drama queenliness or not, the parallels are there: * post-partum depression: check! * staying up late / getting up early to check on baby: check! * constant interruptions (on top of sleep deficit) driving me slowly insane: check! * obsessively watching and documenting baby’s progress: check! * feeling the immense […]

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It’s two weeks since we launched [freckle](http://letsfreckle.com/) to the public.

I know, now, what it feels like to have a small child.

Perhaps I am a wee bit melodramatic (some might say “whiny”). Actual parents of small children: please do not assault me or storm my castle with pitchforks.

But drama queenliness or not, the parallels are there:

* post-partum depression: check!
* staying up late / getting up early to check on baby: check!
* constant interruptions (on top of sleep deficit) driving me slowly insane: check!
* obsessively watching and documenting baby’s progress: check!
* feeling the immense responsibility that comes with caring for (an)other being(s): check!
* daily calls with pediatricians (merchant account services), financial planners (my bank web site), and other trusted advisors (thanks, [Erik](http://metaatem.net/) & [Alex](http://unstick.me)) to keep things running smoothly and handle the occasional crisis of confidence: check!
* wondering, periodically, if it was all worth it, and then feeling totally guilty because OF COURSE IT IS: check!

And, surprisingly, this is all so much more the case after our launch. Things were downright peaceful while we were developing and running the beta.

Or, maybe this is not surprising to anyone but me. But *I* was surprised.

Once you ship your product, you too will find yourself screaming bloody murder when faced with a clock!

## Launch – 1 Week

The first few days after launch left me quite down. Down in the “teen angst poetry” sense of the word, that is, not the “drunk on tequila and can’t get off the floor” sense. Unfortunately.

Simply put: the bubble of excitement had popped. It wasn’t that we had worked insane hours and burnt ourselves out, although launch day was a long day indeed.

In retrospect, I think the *Post-launch Let-down* is comprised chiefly of two parts:

* the passing of a major goal, the big target we’d been aiming at for 3 months
* the transition from *All About Us* to *All About Them*

We’d spent a wonderful (and sometimes exhausting/trying/frustrating) 3 months working up to the launch itself. Every time we came up with a fantastic idea, we felt great. Every time we cut out something unnecessary, and thus moved the project forward, we felt great. Every time we wrapped up a portion of the launch feature set, we felt great. Hooray for feeling great!

Once we shipped, we hit a brick wall. Sure, we had future plans, features mapped out, promotional ideas out the wazoo. But the biggest, hairiest, horizon-threatening goal was… *done*.

And, on top of that, it suddenly became Not All About Us. Suddenly there were all *these other people* we had to think about. And think about them we have, night and day, day and night!

Aaaaand there all those incoming links to read, and statistics to interpret, blog posts to write, comments to approve (and/or rebut), and, oh yeah, the little dashboard app we built that let us check on how many people were signing up.

You might say we were suffering from attention deficit dis—HEY, LET’S GO RELOAD GOOGLE ANALYTICS!

## 1 – 2 Weeks

Launching to the public is like getting punched in the face. Repeatedly. By one of those [inflatable clown doll punching bags](http://www.flickr.com/photos/mennyj/2044283962/) that wobbles but doesn’t fall down. It’s not only never-ending, it’s injurious to the pride.

After the first few days, we recovered from the initial set of knock-down clown punches, but continued to flounder in other ways.

There were tons of little bugs, of course, and we fixed them.

We responded lickety split to every exception / ticket / email / tweet / blog post / fart on the internet that mentioned us.

We even got ourselves a Campfire bot that told us when new exceptions / tickets / emails / tweets / blog posts / farts came in. (This is a mistake.)

We watched the web stats obsessively. (This is also a mistake.)

> *Tip:* Answering support tickets at 2am may feel productive and wise and responsible, but trust me, it’s the hormones talking.

In our exhaustion, we let our actions be driven by what was in front of us. The crying baby was calling the shots. If something wasn’t screaming for attention, we didn’t give it any. Total *End-of-Noseitis*.

In theory, we meant to spend a significant amount of time moving forward on some super awesome features.

In reality, we pretty much spun our wheels.

I want a free account with 50 million user logins! And a Google Android app! And Rolex integration! And a pony! Also, how do I mine for fish?

*I’m not implying that supporting our customers is a waste of time.* Au contraire, I think it’s very educational in addition to providing warm-fuzzies and being, you know, the right thing to do. But if you’re not used to it, an influx of feedback—no matter how kindly written and positive—is psychically exhausting.

And, as indie software developers, we can’t afford to spend all our time reacting. If we don’t set aside time to pro-act (gah!), to work on what makes freckle great, it will slowly become not-great.

And nobody wants that, right?

## 2 Weeks

Now, two weeks later, we’re settling into a rhythm. Folks who submit tickets at 2am are no longer experiencing 5-minute response times (thank god), we’re sleeping through the night (mostly), and we’re no longer spending all day feeling sad that someone on the internet misunderstands us.

It’s all about *setting boundaries*.

Boundaries, I say! Boundaries! Not drunken 2am joy-rides with the lane painting truck!

Setting boundaries, in this case, has nothing to do with ignoring my mother-in-law’s emails. (Which are actually quite charming.)

It does mean that I no longer check for support tickets or feedback emails every 30 minutes. I no longer begin to salivate whenever the Campfire bot goes “Ding!” I do not obsessively monitor the number of accounts. I try not to even look at the traffic analytics.

> _Q:_ Statements of fact, or daily affirmations?
> _A:_ A lady never tells.

This helps a lot, in terms of time management and resource management (where “resource” == “my sanity”). But these are only patches, little Hello Kitty Band-aids slapped on some pretty deep cuts. These changes are themselves reactions to a problem, rather than the forging of new… thingies.

So, to kick our own asses back into gear, we’ve scheduled our first “freckle day” since the launch. We’ll meet at 9am—like it’s a job or something—and work through til evening.

On *new things*, not catch-up. We’ve set goals! We’ve outlined steps!

Hooray!

## And Beyond!

Time will tell what the future will bring. New experiences, no doubt.

We’ll continue monitoring our energy and enthusiasm levels and trying new techniques to keep ourselves—and freckle—moving ahead.

Oh, yeah. And writing about it.

And if you’re interested in more touchy-feely posts about product-launching experience, well, you know where the [Subscribe](http://feeds.feedburner.com/freckletimetracking) link is. (Hint: [right here](http://feeds.feedburner.com/freckletimetracking].)

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Calamity howlers & positively selecting with surprise https://letsfreckle.com/blog/2008/12/calamity-howlers/ https://letsfreckle.com/blog/2008/12/calamity-howlers/#comments Fri, 05 Dec 2008 14:49:53 +0000 http://letsfreckle.com/?p=192 Welcome to Dramatis Commentatis Theater, Act 1. The crowd is hushed. Four actors in black clothing with black hats stand straight on the darkened stage, head bowed. The spotlight turns to the fellow one from the left. He jerks, suddenly, from quiet stillness to violent motion, ripping off his hat and stomping on it. OMGZ THE PASSWORD FIELD IS CLEAR TEXT? HOW AM I SUPPOSED TO KNOW THAT IN ADVANCE. GET REAL! YOU MUST BE KIDDIN ME! The remaining three stir slowly from their own monolithic stillness. They turn their heads this way and that and whisper, almost to themselves. […]

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Welcome to Dramatis Commentatis Theater, Act 1.

The crowd is hushed. Four actors in black clothing with black hats stand straight on the darkened stage, head bowed. The spotlight turns to the fellow one from the left. He jerks, suddenly, from quiet stillness to violent motion, ripping off his hat and stomping on it.

OMGZ THE PASSWORD FIELD IS CLEAR TEXT? HOW AM I SUPPOSED TO KNOW THAT IN ADVANCE. GET REAL! YOU MUST BE KIDDIN ME!

The remaining three stir slowly from their own monolithic stillness. They turn their heads this way and that and whisper, almost to themselves. Your ears strain to hear. You’re not entirely sure to believe what your brain is telling you that you’re hearing—they are that quiet.

I liked it.

It’s neat.

Finally.

You reel a little, dizzy from the outburst and from the strain to hear the whispering.

You’ve just experienced the phenomenon of the (near) silent majority and the calamity howlers.

Meet the calamity howlers

A “calamity howler” is a persistently negative individual who predicts rack & ruin, frequently and at the top of his voice. It’s a great term that was especially popular in political writings back in the mid-to-late 1800’s but has since fell out of disuse.

I think this is a real shame and, if this isn’t your first day on the internet, I’m sure you understand why.

Calamity howlers in modern times

Among other, shall we say, strongly negative feedback we’ve received, we had at least one individual telling us we must be “fucking kidding him” because of our clear text password fields on the signup form.

On the subject of clear text credit card fields on the same form (and every other web app), he remained mum.

This man is a great example of a calamity howler. Just like people who tell us that if we only perform an auto-craniorectalectomy on our pricing scheme, he might consider signing up.

There’s just one problem with his theory.

Calamity howlers don’t become customers

And in the rare event that one does pony up money, you’ll soon regret taking it.

Anyone who feels so deeply wronged by a free service is going to feel even more wronged once he has paid for it.

Fake security vs Real security

We’re not going to change the fact that our password fields are clear text by default on signup.

Despite having expletives hurled at us (are expletives ever handed over gently?), and being told more politely that breaking convention is totally pointless.

freckle_ Signup-1.png

Why did we even do it in the first place?

A simple reason: We hate the fake security theater surrounding web applications.

Real security is important to us: we keep your credit card data secure by not storing it ourselves—we leave that to the professionals of Authorize.net. They know what they’re doing with that stuff.

But fake security is our enemy. Fake security adds hurdles with no gain. With real security, the extra work is on us, to integrate with the credit card processing service. With fake security, the hurdles are for you, our customer: continuously logging in to applications that hardly contain sensitive nature (delicious, I’m looking at you), starred out password fields on registration that simply increase the chance of errors.

freckle_ Signup.png

But, still, clear text password fields are not what everybody on the intertubes is trained to expect. Wouldn’t it be easier to just do what everyone else does?

The beauty of positive selection

Well, yes, it’d be easier. I wouldn’t be writing this article, for one. (At least not about this particular topic.)

But down that road madness lies!

People who like freckle like it because it’s different. That’s the reason we like it, too.

So when you first sign up, within the first few fields, you experience something *different*. Those password fields. The checkbox that lets you hide your password in case someone really is peeking over your shoulder (or you’re ultra paranoid).

If you’re like us, you hate those damn fake security password fields. And so when you come across our solution, you’ll smile. You might write us a nice little something about it.

You’re probably also going to like the rest of the app, too, because that little password field switcheroo is simply a small manifestation of our entire design philosophy.

slash7 freckle_ Dashboard.png

If, on the other hand, you react like we just kicked your gramma in the teeth, you’re not going to like the app. It’s going to be one long elderly-face-kicking session for you.

So, sure, we could make the password fields back into what everyone else does to eliminate a part of the signup process that feels like a speed bump to some people. But that’d be almost like lying, wouldn’t it?

It’d be changing one projection of our design philosophy in order to entice people who aren’t going to like the rest of the app.

Folks like that will be happier with some other software in the time tracking space, the kind where you have to use 3 drop-down menus to select your client, then your project, and then your predefined task before you log your time. That will be comforting to them.

Why waste their time? Why waste ours?

We’d rather do what we think is right and let that be a line drawn in the sand for people who aren’t going to agree with us, anyway.

Otherwise we’re just going to have to take up gramma-kicking as a habit.

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