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Ringing in the New Year as small biz honchos, indies, & moonlighters

Amy HoyAmy Hoy

Yay, it’s that time of year again!

That time of year when the year’s almost run out, the time of year to look back on the past 12 months and beat ourselves up for not following through with the starry-eyed resolutions we made to lose weight, earn more money, and be less of a slacker, this time *last* year!

Orrrrrr…. not!

I personally have had it up to here (*throat-slicing motion*) with unnecessary and unhelpful New Year’s resolutions.

But at the same time, I can’t help but be seduced by the mystical quality of the year’s end. The year really *does* seem new somehow, after all the smoke from the fireworks (and the hangover) clears. Things seem… *fresh*.

And with that freshness comes a brand new income tax folder, baby!

## Our New Years’ alignment

Building and launching Freckle has been big part of our ramp-up plan for this new year, 2009. Our goal is to be self-supporting with products and online services by 2010.

At the same time, we know that we won’t be happy just being in business for sake of paying the mortgage (such as it were). We want to help people; we want to add a little joy back to working (ours and yours); we want to make things that people love.

We all enjoy consulting, but we’ve all longed to do our own thang, too. And now we’re doing it. Boy, does that feel great.

### How about you?

2008—a crazy year for so many countries on this little globe.

Has it inspired you to make changes? Take stock? Dream big? Readjust? Right-size? Face down a challenge? Do better? Do more good?

Tell me about it.

After years of waging war as an employee and consultant for big (and small) businesses, Amy left the trenches to become a full time Product Crusader. Product strategist and teacher by day, fine furniture enthusiast by night. As a web developer & interaction designer, Amy has created an empire of cheerfully bootstrapped products in the hopes of inspiring others to do the same.