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November 2016
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Devon Kreider
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Devon Kreider

Devon joined the Freckle team in 2012 and left in Summer of 2015 to seek out new adventures! You may recognize her as your Freckle Support Superhero. A graduate of Temple University, Devon is a marketeer and sort-of-German-speaker.

The Psychology of Customers

I’m not ashamed to admit that I, Devon Kreider, have made my fair share of infomercial purchases. There’s a reason why infomercials have become a massive phenomenon and and why many of us have contributed to the growing infomercial market. On the surface they’re cheesy, a bit abrasive, and provide comedians with an endless [...]

Devon KreiderDevon Kreider

Sell Yourself, Not Your Soul

Getting a customer to spend that first dollar is an uphill battle.  Sometimes it can even feel like a really steep incline that just goes on and on and on. That “first dollar problem” is why branding and positioning and marketing are so important.  And not just for big bad enterprises with tons of money, but for small businesses [...]

Devon KreiderDevon Kreider

Say Goodbye to Bad Clients

No matter if you provide a service, or sell a product, I think it’s safe to say that there is one thing every business can find a common ground.  Bad customers and clients. If you put a group of people in a room together, all from different industries and different markets, I guarantee everyone would have their own customer horror story. [...]

Devon KreiderDevon Kreider

How to Communicate Your Value

I hear the terms “value based pricing” and “perceived value” thrown around a lot when talking about raising rates and earning more money. Sometimes I feel like you can’t go five minutes in a conversation about pricing without hearing one, or both, of those terms. And it’s true, determining the value you [...]

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Charging More the Value Way

How much value does your work create for your clients? When it comes down to it, that is the question at the core of the pricing issue. After all, your clients hired you for a reason.  You’re not just a means to an end. You’re a part of their business.  You’re adding to their business.  You’re saving them money and [...]

Devon KreiderDevon Kreider